AFRIFF 2023 gears at expanding indigenous movies to global market

The Organisers of the Africa International Film Festival have unveiled plans for its 12th edition, geared at expanding indigenous movies to the global market.

This was revealed during a media parley heralding the festival at the Oriental Hotel, Lagos, scheduled to take place from November 5th to 11th 2023, according the statement signed by the Head of Public Relations and Media, Latasha Ngwube

It was noted that AFRIFF promises a captivating opening night with the exclusive premiere of ORAH, directed by Lonzo Nzekwe and closing night will be equally enchanting as it features the highly anticipated premiere of the inspirational movie “Breath of Life” directed by BB Shashore and produced by Eku Edewor.

Present at the parley were AFRIFF Founder and Festival Director, Chioma Ude; MarCom & Sponsorship Director, Ebuka Ude; Program & Artistic Director, Ikenna Ezenyirioha; Head Media and PR, Latasha Ngwube.

Others also, were AFRIFF Jury President, Stephen Dr. Love; Folake Steaze Johnson representing Chief Creative Officer of NEFTI Paul Robinson, and Middle Eastern filmmaker Samir Abdel Nasir.

Giving the opening remarks, Latasha Ngwube, Head of Media and Public Relations stated that the 12th edition of the African International Film Festival will uncover new talents, create insider opportunities and screen hundreds of films for free.

According to him, “The world is coming to Nigeria as AFRIFF looks internally to strengthen and grow in preparation to take African stories made by Africans to the world”.

The AFRIFF jury boasts of local and international members headed by Stephen Dr. Love. Others are Abby Ajayi, Nicholas Weinstock, Geneva Wasserman, Wafa’a Celine Halawi, Greg Odutayo, Ranada Shepard, Tsitsi Dangaremgba and Nollywood greats, Kate Henshaw, Desmond Elliot, as well as Multichoice Nigeria’s Bisola Tejumola.

Founder and Director of AFRIFF, Chioma Ude reaffirmed the organiser’s readiness to improve festival’s capacity towards global expectations. “We are inspired by the passion and dedication of filmmakers and film enthusiasts in Africa, and we are committed to providing a platform for their voices to be heard.

“This year, the theme is Indigenous to global 2.0, which is in continuation of last year’s theme, but I learnt a lot about how unready we are. In order to be very prepared, we expanded panel, our judges, masterclasses to prepare us more for the global market.

“We are focused on improving capacity building, with industry partners and position the industry further for more opportunities. Next year will be Indigenous to Global 3.0 until we get it right”, he said.

In addition to these remarkable cinematic experiences, the festival will present a selection of noteworthy films, including “Queen of Adire – A Story of Nike Davies Okundaye” by Titi Ogunfere and “Funmilayo Ransom-Kuti” by the visionary Bola Austen-Peters, among others, all of which showcase indigenous narratives from women who have made national impact.

Furthermore, the festival will be adorned with a series of diverse activities including Panel discussions, and Networking sessions, leading to the prestigious AFRIFF Globe Awards.

This year’s edition will also unveil three exciting new categories sponsored by MTN Nigeria, these additions include Honouree Award, offering N2 million naira to each recipient, the Viewer’s Choice category, allowing viewers to vote for their preferred movie of the year, and the Fan Favorite Award, enabling fans to cast their votes for their beloved actors and actresses.

The Awards will be presented to selected actors at Globe Awards Night, on November 11th during the festival. Actors to be honoured include Richard Mofe Damijo (The Black Book), Blossom Chukwujekwu (The Trade), Chidi Mokeme (Shanty Town), Funke Akindele (Battle on Buka street) and Femi Adebayo (Jagun Jagun).

Others are Chioma Akpotha (Gangs of Lagos), Kunle Remi (Anikulapo), Ini Edo (Shanty Town), Nse Ikpe Etim (4-44-44), Lateef Adedimeji, (Jagun Jagun), and Tobi Bakare (Gangs of Lagos).

The N.E.F.T.I. (NEFT emerging Film Talent International) competition in collaboration with LG Electronics and AFRIFF will also be selecting and rewarding new young talent with prize money of $5000 for the creativity while embracing their uniqueness.

AFRIFF will celebrate the diverse and vibrant African film industry. highlighting the cultural richness and storytelling of African talents while underscoring the importance of continued collaboration, innovation, and investment in the region’s cinema.

The 2023 edition is partnered and sponsored by Lagos State Government, Access Corporation, MTN, Prime Video, Paramount, Mikano, HOW Foundation, WIGWE University, PAC Capital, The Refinery, Martel, US Consulate Lagos, French Embassy, DSTV, Showmax, Africa No Filter, NEWF, NEFTI, Spcine, and UCA University for the Creative Arts UK. See here, Link to the honourees.

The Africa International Film Festival (AFRIFF), conceived by Ms. Chioma Ude, is a world-class showcase that celebrates Cinema and filmmaking talent from Africa and the diaspora.

It consistently delivers a rich program to foster invaluable exchanges of ideas, production connections, and business relationships.

It creates an energetic and exciting hub for entertainment industry professionals to make rewarding connections and has gradually gained a reputation for delivering Africa’s most vibrant film festival experience.

Oluwaseun Sonde: Managing Editor, Nigeria, a renowned journalist with multitask functionality, member of the Association of Corporate Online Editor (ACOE). Email: admin@mediabypassnews.com
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