Against the backdrop of global pandemic, livestreaming, the most popular “social, digital and scenario based” interaction mode at present, has become important marketing channel for various vehicle brands.
Being committed to growing into an international famous vehicle brand, Chery has always taken media relations as an important part of brand communication.
With the in-depth development of Internet, Chery, by using of the important interaction mode livestreaming, has had deeper communication with global media and created the brand image jointly with the media.
In 2021, Chery pioneered to construct CEO HOUSE (CHERY/EXEED/OMODA House) to provide livestreaming platforms for various markets, and actively established the global media direct connection platform. Through global media direct connection, we changed the previous interaction mode via pictures and texts.
Meanwhile, we are committed to building a new media ecology that is warm, open, inclusive and highly-connected, so as to better understand the media and users, create Chery’s brand image jointly with global media, transmit Chery’s voice to 10 million vehicle owners worldwide, and make friends with global media.
Through global media direct connection platform, Chery invited a technical expert – Hong Gaoming from Chery Automobile Co., Ltd. to connect with Jean Pierre, a famous vehicle media figure in Ecuador.
From the technical perspective, Hong Gaoming explained to global users the unique designs of TIGGO 8 PRO, and introduced the excellent 1.6T GDI power performance of the model for landform of Central and South America, as well as the ADAS intelligent safety technology.
As to the livestreaming for the Vietnam market, Xiong Lilan, the director of OMODA 5 model product line from Chery International, explained dynamic and avant-garde design such as “integrated diamond-shaped grille” in combination with the unique Art In Motion design of the OMODA 5 model, thus showing the global media and users the leading future technology of OMODA 5 model via livestreaming platform.
Through the CEO House livestreaming and recording platform, Chery held on-line appreciation meeting, where the global media could get the opportunity to appreciate Chery’s new model in advance, and have one-to-one dialogue with Chery’s senior management and technical experts in terms of users’ concerns.
When the Uzbek media asked about the difficulties that Chery might encounter, Chery’s executives said that “At present, we may not have a deep insight into local consumption habits and local users. In the future, we would hold a series of test drive activities to let customers experience the quality of our vehicles. Also, through the test drive activities, we could obtain the real feedback from local users and better meet the needs of them. “
Now, in the meeting room for media direct connection of Chery, livestreaming service for many overseas markets, including Mexico, Ecuador, Egypt and Türkiye, has been provided. Through livestreaming and on-line conversations with technical experts, we are able to answer media questions and transmit brand voice and latest product information.
It fully manifests that Chery attaches great importance to the maintenance of global media relations, and also shows Chery’s sincere attitude and professional service in exploring good media relations and establishing an international brand image trusted by users.
Currently, Chery’s vehicles are sold in more than 80 countries and regions, such as the Middle East, South America and Africa, with cumulative sales of more than 2 million sets. Chery’s export sales continue to rise this year. It is believed that with the continuous development of Chery’s global media direct connection, the global sales will set a new record, and the brand will have larger influence.
Chery has been known as “Technological Chery” since its foundation for insisting on mastering core technologies. It has set up six Research and Development centers in the world and a Research and Development team of over 5,000 elite members, providing it with advantages in traditional fuel technology, new energy, intelligence manufacturing and other fields.
After more than 20 years of exploration in the field of new energy vehicles, Chery has established its leadership with four vehicle assembly platforms, five general subsystems, seven core technologies. Its EQ1 model has become the leader of mini battery electric vehicles in China.
As for global market expansion, Chery is the first Chinese automobile company to export vehicles, CKD parts, engines, and vehicle manufacturing technology and equipment around the world.
Up to now, Chery has exported its vehicles to more than 80 countries and regions and has set up 10 overseas factories and more than 1500 overseas dealers and service outlets.
With nearly 10 million users worldwide, including 2.1 million users outside China, Chery has ranked first in the number of passenger cars exported from China for 19 consecutive years.