Before the opening ceremony of the FIFA World Cup Qatar 2022 on Sunday, Chery has signed a contract with Qatar Airways to become the official designated vehicle of Qatar Airways during the football feast.
With the strong partnership, Chery has been accelerating internationalization process showing up on the world stage in a different way according to the statement released by the number one Chinese automobile company.
Being the most influential airline in the world, Qatar Airways has won Skytrax, the 5 Star Airline Award for seven times, which is known as the Oscar Award in the field of aviation, and is a sought-after partner for many first-tier international brands.
Particularly with the home court advantage of this World Cup, Qatar Airways is more sought after by global high-end brands.
More than 1.2 million visitors will enter Qatar during the World Cup, of which direct flight bookings from Mexico, Spain and other places have skyrocketed at a rate of more than 70 times, according to the data.
Therefore, Qatar Airways is absolutely confident to choose the most appropriate candidate for its contract ans amidst the competition of many brands, the success achieved in the Middle East market in recent years has become an important factor for Chery to join hands with Qatar Airways.
The head of Qatar Airways highly appreciated Chery’s internationalization strategy and complimented Chery for becoming the most popular automobile brand in the Qatari market within the shortest time.
With regard to the cooperation with Chery for the first time during the World Cup, he said “we are fully prepared to enable global football fans to witness the greatest sports performance on earth.”
As Chery exceeds the sale volume of 10 million units, its international market is enjoying a comprehensive expansion.
As the first Chinese automobile brand to embark on the journey of internationalization, Chery is not only the first passenger vehicle company with an annual export exceeding 200,000 units, but also has become a leading exporter for 19 consecutive years.
Up to now, with the global sales volume exceeding 10 million units, the products of Chery has been exported to more than 80 countries and regions worldwide.
In recent years, the global auto market affected by the pandemic has suffered downward trend to varying degrees.
However, Chery has written the legendary story of growing against the downtrend one after another in overseas markets by virtue of its strength, and the sales volume of Chery has been steadily growing in some regions, such as Egypt and Qatar.
In addition, Chery’s best-selling products have become regulars in the evaluation of Vehicles of the Year in various markets.
In particular, TIGGO 8 PRO MAX has won the title of “The Most Intelligent SUV Pioneer” in Qatar, and it has been evaluated as “a brand new revolution brought to the automobile market in Qatar.”
Along with the full acceleration of its internationalization process, Chery also actively fulfills its social responsibility.
For instance, Chery launched public welfare activities with local dealers and vehicle enthusiasts on Nelson Mandela International Day in South Africa.
Chery sponsored football tournaments in Africa to pay attention to the growth of football youngsters; and it public welfare actions were also spread to every corner in need of help, such as Kuwait, the Philippines and Algeria.
Thus, through persistent efforts, Chery has continuously refreshed its image and industry influence in the international market, becoming not only a leading automobile brand in terms of sales, but also an example of Chinese automobiles going global.
By partnering with Qatar Airways to contribute to this high-profile football event, the international recognition of the Chery brand has been concretely demonstrated”, the company said.